How to Choose the Ideal Ice Cream Display Counter for Your Business
Who can say no to dessert, especially ice cream? Whether you run a cafe or a patisserie, selling everyone’s favourite frozen treat can generate excellent profit all year round, not only during the summer months. Since ice cream is perishable and subject to changes in texture and flavour if not stored properly, it’s especially important to keep it fresh and cold with the help of a quality ice cream display counter. Considering that there are many models of ice cream display freezers on the market, here are a few tips on how to choose the best one for your needs.
The key factor that makes ice cream taste so good is temperature. If it’s not stored at the right temperature, there can be adverse changes in both its texture and taste. With that being said, an ice cream display counter should be able to maintain a temperature between -20oC to 4oC, depending on the type of ice cream that’s stored. For instance, gelato is stored at a slightly warmer temperature than regular ice cream, while popsicles need to be kept at a very low temperature. Determining the characteristics of the type of frozen dessert you sell will help you decide what sort of ice cream display counter is best for you.
Number of Flavours
When deciding what size of ice cream display freezer to get, it’s best to ask yourself how many flavours you want to sell. While you might be tempted to get every existing one for your business, remember, most types of ice cream have a shelf life of 1 – 2 months. So unless you have no problem throwing all that unsold ice cream away, it’s best to stick to the most popular flavours. In general, 12 trays or tubs offer enough variety of ice cream. Plus, you can study your customers’ preferences and swap unpopular flavours with new ones. With time, you’ll be able to determine the perfect selection of ice cream.
The biggest disappointment a customer can ever experience is seeing an empty tray of their favourite flavour. To ensure your customers are always satisfied, you can opt for a type of display counter that comes with additional storage space at the bottom. So, whenever you are out of a certain flavour, you can quickly re-fill the batch.
Additional Useful Features
A digital thermometer and thermostat are very helpful features as they allow you to have a precise knowledge of the temperature in the freezer so you can make adjustments depending on the conditions. Additionally, you also need to make sure that the ice cream is displayed in an attractive way. A display counter with LED lighting on top of the unit and around the trays will enable you to better present the product even in dim conditions.